World Alliance for Retail Excellence & Standards
  
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It’s a new day for NARMS International as we embrace
a name change and step forward to increase the association’s level of exposure and prominence in the retail industry.


We’re Evolving…

and going places other have not. As an alliance of at-retail companies, our members are entrusted with delivering exceptional sales, marketing and service support to B2C manufacturers and retailers across all sectors, channels and countries involved in the retail industry. World Alliance for Retail Excellence & Standards has put in place an accredited certification program and is building out a significantly enhanced online workforce training program for members. These programs, when utilized, will provide validation of company and workforce capability and training — key business indicators deemed critical in the coming years.


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Our Mission is Clear

The retail industry is a rapid-cycling environment. Our mission clearly addresses the demands of the industry by expanding opportunities for collaboration across the entire retail sector while generating an outcome of exceptional execution and experience for end-users and their customers; by championing the continual development and improvement of member companies and their teams; and by building an atmosphere of community where business interests, along with the commitment to industry excellence and standards, thrive.

Our Vision is Retailer Approved

Through this collaborative approach, we are: facilitating key sharing among manufacturers, independent/corporate sales, marketing/service companies, and the retailer; certifying companies according to established standards which support the retailers’ need to validate the workforce servicing their stores; providing clear insight that recognizes trends and incubates new ideas to encourage companies to push forward with new products and services; and delivering online education, training, resources and research that continuously improve execution, experience and core competencies in at-retail activities.